541830 — Media Buying Agencies
Description
This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.
Exclusions & Cross-References
- Selling time and space to advertisers for media owners as independent representatives--are classified in
- Industry 541840, Media Representatives; and
- Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810,
- Advertising Agencies.
Overview Facts
| NAICS Code | 541830 |
|---|---|
| Industry Title | Media Buying Agencies |
| SBA Size Standard | $32,500,000 |
| U.S. Establishments | 767 (Census CBP, 2023) |
| IRS PBA Code | 541800 (rolled-up match) |
| Sectors Hierarchy | Sector 54 → 541 → 5418 |
| Source / Verified | US Census 2022 NAICS Manual, Census CBP / 2026-06-28 |
Legacy SIC Concordance
Trace the historical mapping chain from the 1987 Standard Industrial Classification (SIC) to the modern 2022 NAICS code format.
- SIC 7319 - Advertising, NEC (via SIC1987:7319→NAICS1997:54183→2002:541830→2007:541830→2012:541830→2017:541830→2022:541830)
Suggested Product Service Codes (Advisory)
The following Product Service Codes (PSCs) are advisory suggestions aligned with this NAICS code. Note: NAICS and PSC codes map to different dimensions of procurement (industry vs. product/service). There is no official binding 1:1 crosswalk.
- PSC R701 — Advertising Services
Source: DoD DPCAP PSC Selection Tool (Ingested: 2026-06-29)
Related Resources & Compliance Guides
Further regulatory reference links for NAICS code 541830:
- Sector 54 Directory Hub — List of related industries in the Professional, Scientific, and Technical Services sector.
- SIC ↔ NAICS Crosswalk Tool — Look up mappings between legacy SIC codes and modern classifications.
- SBA Size Standards Guide — Complete rules and averaging periods for small business classifications.
- Calculating Annual Receipts Guide — Detailed worked example of revenue calculation rules.
- IRS Principal Business Activity Guide — How NAICS codes map to corporate and entity tax filings.
Related Industries in 5418
Frequently Asked Questions (FAQ)
Is 541830 a valid 2022 NAICS code?
NAICS 541830 is 'Media Buying Agencies', a 2022 U.S. national industry under Sector 54 (Professional, Scientific, and Technical Services); the SBA small-business size standard is $32,500,000.
What is the SBA size standard for NAICS 541830?
The SBA small business size standard for NAICS 541830 is $32,500,000 (based on receipts).
What is the legacy SIC code mapping for 541830?
NAICS code 541830 maps to the legacy 1987 SIC codes: 7319 - Advertising, NEC.